Fast-Food for the Fast-World

Article by Christine Layug

Most of Filipinos today have come to love eating at fast-food restaurants. The reason for this is because the world is moving so fast that we need to keep up with it to live, especially in the Philippines. From the business world to education and from our everyday lifestyle, all is on fast motion, which is why we are left with no other choice but to eat fast and go.

Fast-food restaurants are built for this kind of reason, which is why many brands of fast-food restaurants are starting to come out from anywhere in the Philippines.

The most popular fast-food restaurants that Filipinos commonly go to are Burger King, Wendy’s, and the ever so popular McDonalds. But mostly, Filipinos usually go to the only fast-food restaurant founded on Philippine soil, the Jollibee. Visit a Jollibee web site to learn more about Jollibee.

Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. Currently the biggest fast-food chain in the country, it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.

Jollibee’s success grew because of their one of a kind burger that satisfies ever Filipino’s craving for authentic burger. But this success didn’t start off selling burgers or even fries. When Jollibee started, they started as branch of Magnolia ice cream parlor and not as a burger restaurant. But this dramatically changed when Manuel C. Lumba came into the picture. Get to know more about Jollibee by visiting any Jollibee web site.

When Tony Tan Caktiong, founder of Jollibee, employed the services of Lumba to perfect their business, Lumba suggested in shifting their business from selling ice cream to selling hamburgers instead. Lumba stressed that after his studies showed that a much larger market was waiting to be exploited.

Sure enough, this idea paid off when their business grew larger and larger. And today, Jollibee has become one of the biggest fast-food chains in the world with 1,655 stores worldwide and total sales of more than US billion competing with other popular fast-food restaurants in the world such as McDonalds. If you want to send any Jollibee food product to your family or friends, visit any Jollibee web site to learn about it.

About the Author

Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.

{June 27, 2011} {Tags: , }